Wipro, a leading global information technology, consulting, and business process services company, has been ranked as a leader in the ‘Zinnov zones for Digital Services in Retail - 2016’ research report by Zinnov Management Consulting. Zinnov estimates a total digital spending of $70B by retailers globally in 2016; with the market size expected to reach $150B by 2020, growing at over 20% per annum. The report provides a snapshot of a digitally-enabled modern retail enterprise and the impact of digital transformation in the retail industry, across its entire value chain.
Zinnov conducted an analysis of 21 digital service providers across the globe focused on providing digital services to retailers. Wipro was ranked in the leadership Zone and was ranked as one of the top digital services providers for retailers in the assessment done basis capabilities and client feedback. Apart from an overall rating, the report also provides a relative positioning of service providers across 6 key retail sub segments - Marketing and Sales, Store Operations, Supply Chain Management, Merchandising, Customer Experience and Online Commerce. Wipro was ranked in the Leadership zone in all the 6 sub segments.