Tata Elxsi partners Welspun to launch SpinTales smart textiles

16 Feb 2017 Evaluate

Tata Elxsi has partnered with Welspun, one of the world's largest textile makers, for the design, development and implementation of SpinTales - a new line of products that launched in 2016 with a patented Augmented Reality storytelling technology.

SpinTales, the first brand under a wholly owned subsidiary of Welspun called TILT Textiles, launched the SpinTales Enchanted Duvet and SpinTales Jungle Rug. The Duvet and Rug are interactive and innovative textiles for kids, age three and up. The experience is uniquely interactive for both children and parents, with a focus on multi-dimensional storytelling, educational activities and Augmented Reality.

Tata Elxsi is a global design company that blends technology, creativity, engineering and it provides system integration and software development. The company caters to various industries such as aerospace, consumer electronics, entertainment, FMCG, telecom etc.

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