Wipro has entered into partnership with Harte Hanks to offer marketing technology services. As part of the multi-year engagement, Wipro will upgrade Harte Hank’s data analytics and applications platform, create a scalable operating model and simplify IT related processes for the company. Additionally, the two companies will jointly go-to-market with marketing technology services aimed at the needs of Chief Marketing Officers.
Harte Hanks, is an American marketing services company specializing in omni-channel marketing solutions including consulting, strategic assessment, data, analytics, digital, social, mobile, print, direct mail and contact center.
Wipro is a leading information technology, consulting and business process services company that delivers solutions to enable its clients do business better.
