Wipro partners Harte Hanks to offer marketing technology services

16 Mar 2017 Evaluate

Wipro has entered into partnership with Harte Hanks to offer marketing technology services. As part of the multi-year engagement, Wipro will upgrade Harte Hank’s data analytics and applications platform, create a scalable operating model and simplify IT related processes for the company. Additionally, the two companies will jointly go-to-market with marketing technology services aimed at the needs of Chief Marketing Officers.

Harte Hanks, is an American marketing services company specializing in omni-channel marketing solutions including consulting, strategic assessment, data, analytics, digital, social, mobile, print, direct mail and contact center.

Wipro is a leading information technology, consulting and business process services company that delivers solutions to enable its clients do business better.



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