Britannia Industries has signed a joint venture (JV) agreement with Chipita S A, a Greek company for the purpose of developing, producing and selling ready-to-eat long life filled croissants and any other product as may be agreed between the parties through a joint venture company in India namely ‘Britchip Foods’.
Britannia Industries, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.
