In a bid to endorse Indian spices, the Spices Board of India in the coming months, is planning to participate in two international food expo campaigns. The first event will be at Las Vegas, US during June 26-28 while the other one will be at the London Olympics during August 1-2. Both, US and UK remained the major buyers of spices and consumers of a variety of spice products and these promotional activities in the countries will buttress the strength and vigour of the Indian spices.
The Promotion Campaign starting from June 26-28 in Las Vegas will be attended by leading scientists, technocrats, processors and importers. Exhibiting Indian spices at this occasion will give an additional boost and also make sure the global visibility for the product. Moreover, a space of 60 sq metres has already been reserved by the Indian Spices Board, which is planning to establish a booth facilitating participation by Indian spices companies with independent space.
Meanwhile, Special India Promotion Campaign in London Olympics will have approx 40 stalls on the South Bank Centre in London. Of which Spices Board will have minimum of five stalls wherein Indian spices exporting companies can get some space to participate effectively. Further, the participants would also be permitted to carry out sale of authentic Indian spices.