Founder and promoter of Cox & Kings, Urrshila Kerkar, have picked up 51 per cent stake in Gurgaon-based travel start-up ‘We Are Holidays (WAH)’, with an investment of about Rs 50 crore.
Earlier, the company had invested in online travel portal Ezeego.com with a 10 per cent stake. But this time, it is the promoter and director of Cox & Kings, who is investing in a travel start-up in her personal capacity.
Cox and Kings is engaged in providing travel management solutions. Its services include destination management, outbound tourism, business travel, insurance and conference solutions. The firm also offers domestic holidays, trade fairs, foreign exchange and insurance.
