Emami plans to develop ‘HE’ as its sixth power brand: Report

25 Apr 2017 Evaluate

FMCG major Emami is reportedly planning to develop its men’s grooming brand ‘HE’ as its sixth power brand. A ‘power brand’ is seen as a growth driver and the company often uses these brands to boost its overseas portfolio.

The company is constantly investing in ‘HE’ and looking to expand the product range. HE, currently the youngest brand from the Emami stable, was introduced 2-3 years ago.

The five other brands marketed globally are Navratna, Fair and Handsome, Boro Plus, Zandu and Kesh King. Some, such as Fair and Handsome and Boro Plus, have wider product offerings for the overseas market.

Emami Share Price

513.90 -2.70 (-0.52%)
26-Dec-2025 16:59 View Price Chart
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