Aditya Birla Fashion and Retail's brand Van Heusen has registered rapid growth for its 'Innerwear' business in a record time of 6 months. The brand is available across 1000+ multi brand outlets (MBOs) and leading departmental stores across South India, with an exclusive outlet in Chennai.
Van Heusen forayed into the Rs 7000 crore men's Innerwear & Athleisure market in September 2016. Since its foray into the new segment last year, Van Heusen has built a strong affinity with its consumers in Bangalore, Hyderabad, Chennal, Mangalore, Vijaywada, and now offers the all new Van Heusen Innerwear and Athleisure range to the consumers in Kerala.
Aditya Birla Fashion and Retail hosts India’s largest fashion network with over 7,000 points of sale across over 375 cities and towns, which include more than 2,000 exclusive outlets.
