FMCG firm Jyothy Laboratories has decided to shed its celebrity brand ambassador Sachin Tendulkar from endorse of its Ujala fabric-care brand. The company had signed Little Master a couple of years ago to endorse this brand but will be discontinuing his contract after June.
While company has signed actor Madhavan to endorse its soap brand Margo, which was originally launched by Calcutta Chemicals but sold to Henkel-Spic and is now part of Jyothy's portfolio. This will be positioned as a national beauty brand.
Jyothy Laboratories has reported a surge of 21.83% in its net profit to Rs 27.90 crore for the fourth quarter ended March 31, 2012 as compared to Rs 22.9 crore in the same period of previous fiscal.
