Marico aims 10% of sales from e-commerce route: Report

08 May 2017 Evaluate

Marico is reportedly aiming to garner 10 per cent of its top-line from e-commerce. Having acquired a 35 per cent stake recently in Ahmedabad-based start-up Beardo, the FMCG major will be relying on such acquisitions to give a boost to its online sales in categories such as premium male grooming and hair fall.

While Marico may be reaching to 4 million outlets through direct and indirect distribution, e-commerce will get treated as an additional distribution arm.

Marico is a consumer products company operating in the beauty and wellness space. The company’s principal products include edible oils and value added hair oils.

Marico Share Price

757.60 -2.95 (-0.39%)
02-Jan-2026 16:59 View Price Chart
Peers
Company Name CMP
AWL Agri Business 238.40
Patanjali Foods 557.60
Gokul Agro Resources 179.40
Marico 757.60
BCL Industries 32.78
View more..
Register Now to get our Free Newsletter & much more!

© 2026 The Alchemists Ark Pvt. Ltd. All rights reserved. MoneyWorks4Me ® is a registered trademark of The Alchemists Ark Pvt. Ltd.

×