Dabur India is planning to launch the personal care brands of Turkey's Hobi Kozmetik in India by September, which it had acquired last year. In the beginning, the products will be introduced in modern trade outlets only.
Hobi Kozmetik sells a range of hair care and skin care products under 'Hobby' and 'New Era' brands across 35 countries, including the Middle East and North Africa, and the range to be introduced in India includes body wash, shampoos and soaps among others. Though the company is looking at introducing its other skin care brand 'New Era' from the Hobi portfolio, it will take some time.
Dabur India acquired Hobi for $69 million last year - the company’s first international acquisition as it bids to become stronger in the Middle East and North Africa.
