Britannia Industries has expanded its product portfolio under the popular ‘Good Day’ brand with the launch of ‘Wonderfulls’ in the premium cookie category. This step has been taken by the company in order to further strengthen its brand in the cookie category and compete with rivals ITC, Parle and Unibic.
The biscuits available in three variants, Choco Nut, Butter Almond and Berries and Nuts, are available at Rs 10 for 30 grams and Rs 25 for a 75 gram pack.
Britannia Industries, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.
