Aditya Birla Fashion and Retail has entered into partnership with the Khadi and Village Industries Commission (KVIC) and launched a product line ‘Khadi by Peter England’.
Peter England is a menswear brand from the fashion brands portfolio of Aditya Birla Fashion and Retail. Under the partnership, Peter England has agreed for a guaranteed minimum procurement of Khadi and Khadi products for a period of five years with primary purchases of muslin cotton and silk.
Aditya Birla Fashion & Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company's brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.
