Piramal's consumer products division launches new variants of Heritage Brand Lacto Calamine

14 Jun 2017 Evaluate

Piramal Enterprises’ Consumer Products Division has launched two new product variants of its heritage brand, Lacto Calamine - Lacto Calamine Oil Balance Face Wash and Face Scrub. The new variants launch marks over 45 years since the original Lacto Calamine was launched.

A trusted skincare product in households across the country, Lacto Calamine has combined consumer research along with philosophy of uniting science to create a unique formula that provides up to eight hours of oil free skin. The new variants are clay-based Kaolin with three-way action, which only removes excess oil, retaining essential oils, and protecting the skin from bacterial infections, making it an essential product for people prone to oily skin, and offering a complete regimen.

Lacto Calamine, India’s leading calamine lotion, known for its effectiveness in managing oily skin problems, is the result of years of research and development within the problem areas faced by today’s evolving consumer base. Piramal Consumer Products Division is assisting this change in shifting perceptions by launching the new variants that address all skin related problems to give you a smooth, blemish - free and beautiful skin.

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