Colgate-Palmolive (India) has reportedly reduced prices of toothpastes and toothbrushes by 8-9% following tax reductions in the new Goods and Service Tax (GST) regime. The move by the oral care leader, which has a market share of around 56% in toothpastes, is expected to trigger price cuts by other players as well. Post-GST, the tax rate on toothpastes has come down from around 24% to 18%.
Colgate Palmolive (India) has trusted brands for dental care, personal care, home care and professional oral care. The company is the fastest growing and one of the oldest companies catering to the personal care products.
