Godrej Consumer Products (GCPL) has reduced its soap prices by 6 to 8 per cent, extending tax benefits to its consumers. The company, which sells soaps under brands such as Cinthol and Godrej No 1, is optimistic about an uptick in consumer demand coupled with GST and a good monsoon from September, and expecting a good second half this fiscal.
Besides, the company would also have a couple of new launches in the next three to five months across the category.
Godrej Consumer Products is the largest home-grown home and personal care company in India.
