Godrej Consumer Products (GCPL) is reportedly foraying into the professional hair colour segment targeted at salons. The company is aiming to achieve about 10% market share in the country in the next three years in the professional hair care space.
Launched under a new brand named Godrej Professional, the product range includes 21 hair colour shades along with an extensive hair care range, which includes shampoos, masks and styling serums. These products will initially be introduced in the top four cities before expanding to other key towns. The range of products has been developed after nearly two-and-half years of research.
Godrej Consumer Products (GCPL) is the largest home-grown home and personal care company in India.
