Britannia is eyeing around 12% of its top-line to come from overseas markets in the next 3-5 years. Moreover, the company is planning to set up a plant in Nepal as part of global business expansion. The FMCG major is also looking to build its presence further in the African market and Myanmar.
In the domestic market, the company is keen to expand its footprint in Hindi-speaking belts and venture into more segments to fill the gaps in its offerings.
Britannia Industries, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.
