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Jubilant FoodWorks’ Domino’s Pizza goes for significant product refresh

08 Aug 2017 Evaluate

Domino’s Pizza, India’s largest Pizza delivery chain operated by Jubilant FoodWorks, has launched its most significant product refresh with an across the board enhancement of its Pizzas. The improvement to its pizzas include a new soft and tasty crust, more and bigger toppings, more cheese and a new herbier tomato sauce made from imported Californian tomatoes.

The launch of the All New Domino’s Pizzas will be supported by an aggressive advertising campaign across television, digital, press and radio.

Jubilant FoodWorks is India’s largest and fastest growing food service company. The company and its subsidiary operates Domino’s Pizza brand with exclusive rights for India, Nepal, Bangladesh and Sri Lanka.

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Company Name CMP
Nestle India 1372.00
Varun Beverages 416.00
Britannia Industries 4990.00
LT Foods 421.80
Hatsun Agro Product 1182.70
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