Aditya Birla Fashion and Retail has entered into a Multi Store Retail and E-commerce License Agreement (License Agreement) with American Eagle Outfitters, Inc., a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices.
By virtue of the License Agreement, the company has acquired the exclusive rights to use the American Eagle Outfitters and Aerie brands to operate stores and e-commerce site and to sell products of these brands in India.
Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company's brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.
