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United Breweries targeting to capture 25% share in imported beer market in India

21 Aug 2017 Evaluate

United Breweries is targeting half a million cases annually in the imported beer market, which is around 25% share in imported beer market in India in the next 18 months by introducing global brands from the portfolio of its promoter Heineken NV.

The company has introduced in India five brands -- Sol, Edelweiss, Affligem, Dos Equis and Desperados from Heineken's stable in select cities like Delhi, Mumbai and Hyderabad. It also plans to sell these brands in Goa, Gurgaon, Chandigarh and Pune later.

United Breweries is maker of Kingfisher beer and Heineken beer in India.


Peers
Company Name CMP
United Spirits 1376.10
United Breweries 1202.00
Radico Khaitan 4477.00
India Glycols 332.75
Allied Blenders&Dist 747.45
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