United Breweries is targeting half a million cases annually in the imported beer market, which is around 25% share in imported beer market in India in the next 18 months by introducing global brands from the portfolio of its promoter Heineken NV.
The company has introduced in India five brands -- Sol, Edelweiss, Affligem, Dos Equis and Desperados from Heineken's stable in select cities like Delhi, Mumbai and Hyderabad. It also plans to sell these brands in Goa, Gurgaon, Chandigarh and Pune later.
United Breweries is maker of Kingfisher beer and Heineken beer in India.
