Britannia Industries to re-launch its flagship brand ‘Treat’

24 Aug 2017 Evaluate

Britannia Industries is re-launching its flagship brand ‘Treat’ in the premium cream biscuit. The company will be investing Rs 50 crore on Treat in the next nine to 12 months, while the total investment for premium creams category would be Rs 100 crore over the next nine to 12 months. The company is aiming to increase its market share in the cream biscuits category from 35% to 50% in the next two years.

Britannia Industries, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.



Britannia Inds Share Price

5856.10 130.55 (2.28%)
30-Jan-2026 16:59 View Price Chart
Peers
Company Name CMP
Nestle 1331.45
Varun Beverages 470.85
Britannia Inds 5856.10
LT Foods 371.80
Hatsun Agro Product 878.15
View more..
Register Now to get our Free Newsletter & much more!

© 2026 The Alchemists Ark Pvt. Ltd. All rights reserved. MoneyWorks4Me ® is a registered trademark of The Alchemists Ark Pvt. Ltd.

×