Tata Capital enters into JV with Groupe Aeroplan

28 Jul 2011 Evaluate

Tata Capital had inked a MoU with Canadian loyalty marketing company - Groupe Aeroplan Inc to form a joint venture (JV) company for launching a multi-party coalition loyalty programme in India. Realizing that Indian consumerism has evolved manifold over the last decade and offers significant potential for a coalition loyalty programme the company considered requirement to establish global player which has the necessary expertise and proven track-record in managing successful loyalty programmes across geographies.

The loyalty programme will be modeled on the lines of Nectar, which is Groupe Aeroplan's coalition loyalty program in the UK and Italy. This programme retains the initial objectives of 'Empower', India's first multi-brand coalition loyalty program, which was launched by Tata Sons in 2006. Groupe Aeroplan is already in active discussions with a number of companies both within and outside the Tata Group, to join its loyalty programme.

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