Manpasand Beverages has entered into an exclusive tie-up with Parle Products. It is a one of its kind partnership in which the Beverage major and the makers of the world’s largest selling biscuit brand, ‘Parle G,’ will create a synergy to cater to an ever growing demands of the Indian consumers. Under this tie-up, Manpasand Beverages will have access to 4.5 million outlets pan-India for its flagship brand ‘Mango Sip’. In this association, both companies will cross-promote their brands and aim to achieve a significant market share in snacks & biscuits and the beverage industry.
A pilot of the said partnership is already underway in eastern region of India where 2 lakh outlets of Parle Products’ outlets have been roped in by Manpasand Beverages. The beverage major has introduced a new packaging for Mango Sip, ‘Mango Sip Gold’, for this partnership. Under this, Parle biscuit packs and Parle’s Wafers will be offered along with Mango Sip’s various SKUs.
Manpasand Beverages is India’s only pure play beverage company with a flagship brand, ‘Mango Sip’.
| Company Name | CMP |
|---|---|
| Varun Beverages | 474.05 |
| Nestle | 1285.65 |
| Britannia Inds | 5733.75 |
| LT Foods | 422.10 |
| Hatsun Agro Product | 979.20 |
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