Shoppers Stop has entered into a commercial arrangement with Amazon India to sell its products on the latter’s marketplace. Amazon India will provide marketing, promotion and visibility support to promote the sale of products of Shoppers Stop on its website. There is no separate monetary consideration other than the mutual covenants and agreements of the parties.
Shoppers Stop will list its entire portfolio of over 500 brands on the Amazon marketplace in an exclusive arrangement. Also, the company will create exclusive Amazon experience centres for fashion across its physical network.
Shoppers Stop is engaged in the retailing business. It runs a chain of departmental stores with brands including Shopper’s Stop, Home Stop, Crossword, Cafes and Restaurants etc.
