Amazon has acquired 5% stake in Shoppers Stop. Also, the two companies have signed an agreement under which Amazon Experience Centres will be opened across Shoppers Stop’s network of 80 stores.
This partnership enables Amazon.in to further extend its leadership on selection in fashion category and enables Shoppers Stop to access Amazon.in’s nationwide customer base and expand its reach to newer geographies.
Shoppers Stop is engaged in the retailing business. It runs a chain of departmental stores with brands including Shopper’s Stop, Home Stop, Crossword, Cafes and Restaurants etc.