Hindustan Uniliver (HUL) has reportedly forayed into e-commerce business. The company is planning to sell premium tea through its own portal. Until now, the country’s largest consumer goods company has been selling its products online through marketplaces such as Big Basket and Amazon.
The company’s first direct-to-consumer venture will mostly target gifting segment consumers with pricier products under the Brooke Bond Taj Mahal brand and will compete with Ratan Tata-backed Teabox, an online marketplace.
Hindustan Uniliver is India’s largest Fast Moving Consumer Goods Company with a heritage of over 80 years in India and touches the lives of nine out of ten Indian households.
