Cable distribution giant DEN Networks has partnered with BARC India for measuring TV viewership using Return Path Data (RPD) through its digital set-top boxes (STBs).
As part of this partnership, BARC India will fetch data from STBs of DEN Networks. The company will also use this data for subscriber management, packaging opportunities and to drive advertising revenue on their in-house channels.
BARC India will use a portion of DEN Networks subscriber base to augment its TV measurement service. The large pool of panel households will also help address the issue of panel home tampering.
DEN Networks is India’s leading MSO engaged in the business of Cable TV, Broadband and OTT (Over-the-Top) content.
