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Emami introduces talcum powder Boroplus Kids-Total Defense Talc

16 Jun 2012 Evaluate

Emami, Kolkata-based FMCG firm has introduced a talcum powder Boroplus Kids-Total Defense Talc, especially for children in 5-12 age groups. With this launch, the company forays into kids segment. At present, the company is marketing the new brand in Andhra Pradesh covering various cities including Hyderabad, Vijaywada, Vizag and Nellore.

This new product provides protection to the tender and porous skin of children of 5-12 age group against prickly heat, irritation, itching and sweat commonly faced by them especially during the harsh and humid summers in India. It is available in a single variant of 100 gm pack at a price of Rs 45 each.

Emami Share Price

424.50 1.00 (0.24%)
15-Apr-2026 16:59 View Price Chart
Peers
Company Name CMP
Hindustan Unilever 2156.50
Godrej Consumer Prod 1086.15
Dabur India 433.35
Colgate Palmol. (I) 1943.65
P&G Hygiene 9900.40
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