Tata Communications joins hands with The European Tour

16 Nov 2017 Evaluate

Tata Communications has joined hands with The European Tour to build a best-in-class global technology platform that will help to underpin the digital transformation of the sport and help attract new, younger fans to the sport. As the Official Global Connectivity Supplier of the European Tour, Tata Communications will distribute the video feeds from 47 European Tour tournaments in 30 countries and across five continents to 40 broadcasters using its global superfast network and Media Ecosystem, reaching close to half a billion golf fans.

Tata Communications’ global network reach and capabilities will ensure a high quality viewing experience for fans regardless of whether they are watching the live action or tournament highlights on TV or a mobile device (OTT). To give its core fan base new golf experiences and to attract new younger fans to the sport, the partnership will enable European Tour to test in action with Tata Communications technologies such as the Internet of Things (IoT), big data analytics, virtual and augmented reality (VR, AR) and live 360 degree video to create a more ‘connected’ tournament experience.

Tata Communications along with its subsidiaries is a leading global provider of A New World of Communications.

Tata Communications Share Price

1820.85 29.70 (1.66%)
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