Pegging strong double-digit growth for India's media and entertainment industry, a joint report of the Confederation of Indian Industry (CII) and the Boston Consulting Group (BCG) has said that the industry is likely to grow in the range of 11-12 percent over next five year, on the back of growing rural demand and media consumption. Along with growth, the report also expects creation of seven to eight lakh new jobs from the M&E industry over the same period.
The report stated that the industry will need 40K-160K trained/employable individuals on the workforce every year for the next 5 years, amid rising consumer demands, changing business models and digital disruptions and in view of this, industry should prepare itself for such completely different workforce. The CII-BCG report pointed that the industry should also look on their business strategies to fit in the digital era and to accelerate growth of the industry.
As per report, the media industry workforce will see significant shift in 2022. Major shifts will be around adoption of technology, big data and analytics as well as structural changes, which would mean many new job roles and a massive re-skilling of the current workforce. Besides, it noted that the demand for talent and functional skills in the industry will outstrip supply, given the pace of growth in the industry.
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