Britannia Industries has reportedly forayed in the chocolate space, extending its Pure Magic biscuit brand to a format of slabs of chocolate on top of biscuits. The product was launched in Bengaluru and is now being taken to the national level. Pure Magic is a smaller brand for Britannia than its Good Day and Marie Gold range of biscuits.
Britannia Industries, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.
