Britannia Industries forays into chocolate space: Report

02 Jan 2018 Evaluate

Britannia Industries has reportedly forayed in the chocolate space, extending its Pure Magic biscuit brand to a format of slabs of chocolate on top of biscuits. The product was launched in Bengaluru and is now being taken to the national level. Pure Magic is a smaller brand for Britannia than its Good Day and Marie Gold range of biscuits.

Britannia Industries, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.

Britannia Inds Share Price

5899.30 -7.00 (-0.12%)
16-Jan-2026 16:59 View Price Chart
Peers
Company Name CMP
Nestle 1315.25
Varun Beverages 500.25
Britannia Inds 5899.30
LT Foods 364.60
Hatsun Agro Product 920.90
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