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Britannia Industries forays into chocolate space: Report

02 Jan 2018 Evaluate

Britannia Industries has reportedly forayed in the chocolate space, extending its Pure Magic biscuit brand to a format of slabs of chocolate on top of biscuits. The product was launched in Bengaluru and is now being taken to the national level. Pure Magic is a smaller brand for Britannia than its Good Day and Marie Gold range of biscuits.

Britannia Industries, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.

Britannia Inds Share Price

5790.55 64.65 (1.13%)
04-May-2026 16:59 View Price Chart
Peers
Company Name CMP
Varun Beverages 506.70
Nestle 1456.95
Britannia Inds 5790.55
LT Foods 430.70
Hatsun Agro Product 940.85
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