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Britannia Industries forays into chocolate space: Report

02 Jan 2018 Evaluate

Britannia Industries has reportedly forayed in the chocolate space, extending its Pure Magic biscuit brand to a format of slabs of chocolate on top of biscuits. The product was launched in Bengaluru and is now being taken to the national level. Pure Magic is a smaller brand for Britannia than its Good Day and Marie Gold range of biscuits.

Britannia Industries, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.

Britannia Industries Share Price

5150.00 -31.50 (-0.61%)
02-Sep-2026 16:59 View Price Chart
Peers
Company Name CMP
Nestle India 1423.00
Varun Beverages 414.95
Britannia Industries 5150.00
LT Foods 442.20
Hatsun Agro Product 1193.90
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