Varun Beverages (VBL) has further deepened its relationship with PepsiCo by entering into a strategic partnership for the larger Tropicana portfolio along with Gatorade and Quaker Value-Added Dairy in territories across North and East India. This is part of VBL’s strategy to expand its product portfolio through its valued relationship with PepsiCo.
Varun Beverages is a key player in beverage industry and one of the largest franchisee of PepsiCo in the world (outside USA).