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Hindustan Unilever test markets water purifying sachets in India

26 Jun 2012 Evaluate

Following parent company’s initiative, Hindustan Unilever, Indian arm of Unilever, has started test marketing low-cost chlorine-based water purifying sachets in India. The company is distributing free Pureit sachets to people in Bhopal, Madhya Pradesh and the sachets could be an extension of its low-cost purifier brand Pureit.

Pureit sachets need to be dipped in a jar or bottle of water and left for a while before consuming, which the company claims that it is as good as boiled water. The product expected to stir up the low-cost purifier market that has players such as Tata Swach targeting rural India.

Hindustan Unilever Share Price

2241.10 101.65 (4.75%)
17-Apr-2026 16:59 View Price Chart
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Company Name CMP
Hindustan Unilever 2241.10
Godrej Consumer Prod 1108.20
Dabur India 442.10
Colgate Palmol. (I) 2106.20
P&G Hygiene 10006.55
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