Wipro’s wholly owned subsidiary - Wipro LLC will invest $9.9 million in Harte Hanks and both companies will expand their existing partnership to offer end-to-end marketing technology services to customers.
As part of their existing partnership, Wipro and Harte Hanks are jointly marketing Opera Solutions’ Signal Hub platform, an advanced big data analytics and machine learning platform that enables clients to deliver a contextually relevant and personalized customer experience.
Harte Hanks is a US-based global marketing services company specializing in omni-channel marketing solutions including consulting, strategic assessment, data, analytics, digital, social, mobile, print, direct mail and contact center.
Wipro is a leading global information technology, consulting and business process services company.
