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Aditya Birla Fashion gets nod to enter into agreement with RLAPL

30 Jan 2018 Evaluate

Aditya Birla Fashion and Retail has received an approval for entering into a Store License and Distribution Agreement with Ralph Lauren Asia Pacific (RLAPL), which offers apparel and accessories for both men and women under the brand name ‘Polo Ralph Lauren’ and ‘Ralph Lauren’ and such other name(s) as may be designated by RLAPL from time to time. The board of director at its meeting held on January 30, 2018 has approved for the same.

By virtue of the said agreement, the company has acquired, exclusive right to open and operate free - standing and retail stores of above trademarks in India; right to import and distribute products of the above trademark at wholesale level, such accounts being approved in writing by RLAPL; and E-commerce right i.e. right to use the above trademark and to sell the products of the said trademark through the Collective.in website, in India under a separate agreement.

Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company's brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.


Aditya Birla Fashion Share Price

66.32 -1.46 (-2.15%)
08-May-2026 16:59 View Price Chart
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