Britannia Industries is planning to launch around 50 new products by the end of next financial year. The products will be launched under its existing as well as new categories in an effort to be a total food company.
The company will launch dairy products and croissants by October-November this year through its joint venture with Greek cakes and confectionery major Chipita.
Britannia Industries, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.
