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HomeShop18, Shop CJ aggregate businesses under HomeShop18 umbrella

16 Feb 2018 Evaluate

Network 18 Media & Investment’s subsidiary company -- TV18 Home Shopping Network (HomeShop18) and Shop CJ Network (Shop CJ) have combined their businesses, thereby completing the transaction proposed in September 2017. This combination makes HomeShop18 the largest TV home-shopping network in India.

The resultant benefits of scale shall better the growth prospects for the combined entity, allowing it to improve its standing in the TV home-shopping landscape and compete better with the challenge from e-commerce players. Multiple synergies with respect to sourcing, marketing and delivery can be exploited through a combination with Shop CJ.

After the transaction, Shop CJ shareholders hold 25% in the combined entity. HomeShop18 ceases to be a subsidiary of Network18 Media & Investments and however, Network18 shall continue to be the largest shareholder in the combined entity.

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