Thomas Cook launches ‘Best Price Challenge’ during 3rd edition of ‘Grand India Holiday Sale’

07 Mar 2018 Evaluate

Thomas Cook (India) has launched an exciting ‘Best Price Challenge’ during the third edition of the Thomas Cook ‘Grand India Holiday Sale’ from March 7-17, 2018. The company offers a unique challenge to customers – Find the same package for a lower price, and they will reward customer with double the value of the difference via travel vouchers.

The Thomas Cook Grand India Holiday Sale is an annual 10-day property strategically timed to coincide with India’s crucial booking window for the upcoming summer vacations. On offer are truly attractive deals and special discounts on both India and international holidays. As a further incentive, customers can also avail an additional 10% cash back offer on ICICI credit/debit cards.

In a twist to its marketing mix, the company has released a fun, engaging webisode titled ‘When a family plans a vacation abroad’ with The Viral Fever, an online digital entertainment channel. This unique platform ensures connect with Young India- active consumers of original digital content over mobile devices.

Thomas Cook is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business.

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