Entertainment Network (India) (ENIL) has entered into a strategic Brand and Content License Agreement with Adline Media FZ LLC, Dubai. Adline Media is a multi-platform media organization and is in the business of media sales and management.
As a part of the business arrangement, the company shall provide limited advisory services to Adline Media for launch of a radio station in the Kingdom of the Bahrain. The company will also grant a conditional license to Adline for use of its Brand ‘Radio Mirchi’.
ENIL is one of the leading entertainment and Media Company. The company operates in three segments: radio broadcasting segment, out-of-home media segment and experiential marketing segment. Radio broadcasting segment operates under the brand Radio Mirchi.