Mindtree has launched ‘Decision Moments’ a insights platform which is built on the Microsoft Azure Platform and now leverages Adobe Experience Cloud to help marketers drive faster conversions and increase customer lifetime value.
Mindtree built Decision Moments to help marketers solve this challenge. It’s designed to integrate with the digital footprints from Adobe Experience Cloud and enrich it with offline and third-party data. This helps marketers achieve a 360-degree view of the customer, with micro-segmentation. The modeling sandbox in Decision Moments allows marketers to run controlled experiments to validate the micro-segments. Marketers can more effectively target consumers using applications such as next best offers, product recommendations and purchase inclination. These insights are delivered as personalized content by Adobe Experience Cloud.
Decision Moments leverages Adobe Experience Cloud, and is powered by Microsoft Azure services, including Cortana Intelligence Suite, in a cloud-native solution.
