Reiterating the benefits of India’s 7,600 km long coastline, Commerce and Industry Minister Suresh Prabhu has said that this vast coastline provides huge potential for the domestic industry in terms of exploiting marine products and promoting exports.
Prabhu noted the ministry’s efforts to make the country’s vast coastline as a food basket for the world and to push ease of doing business. Besides, he also urged the industry to focus on standards and quality of food products to promote brand India and shipments, and added that the industry will not be able to get the vest value of exports, if brand India dilutes.
The Minister has launched three portals on safe food traceability, one laboratory, one assessment and export alert monitoring. He said that the launch of these digital initiatives will help in improving shipments of quality agricultural and marine goods, and will also reinstate the confidence of India's trading partners of complete quality management of the consignment from farm to fork.