V-Mart Retail is set to roll out its campaign with Ayushmann Khurrana and Bhumi Pednekar as their brand ambassadors.
The campaign exemplifies V-Mart's attempt to break away from the clutter and firmly establish its market-leadership amongst its target segment. The campaign is also the first major branding exercise to create brand differentiation and recall amongst the consumers.
V-Mart Retail is one of the pioneers in setting up stores across various small Indian towns and cities. The company primarily operates in Tier-II and Tier-III cities, with a chain of ‘value retail’ departmental stores offering apparels, general merchandise and kirana, catering to the entire family.
