RIL’s telecom arm launches world’s first AI based brand engagement platform

04 May 2018 Evaluate

Reliance Industries’ (RIL) telecom arm - Reliance Jio Infocomm (Jio) has launched the world’s first Artificial Intelligence (AI) based brand engagement platform - JioInteract. This unique and innovative service uses a powerful artificial intelligence based platform to listen to user questions and respond to them in the most appropriate way.

The first of many services to be launched on this platform is the Live Video Call that features India’s favourite celebrities. To kick-start, Jio has on-boarded none other than Bollywood’s biggest star, Amitabh Bachchan, who will promote his upcoming comedy-drama film ‘102 Not Out’ in the most innovative way.

RIL is India’s largest private sector company. The company’s activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, retail and 4G digital services.

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