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Manpasand Beverages, Parle Products to jointly distribute brands in western markets

07 May 2018 Evaluate

Manpasand Beverages and Parle Products will jointly distribute their respective brands in western markets, starting with Gujarat. As a part of this strategic tie-up, the Beverage major has introduced a new brand for Mango Sip ‘Mango Sip Gold’ which will be available along with the world’s largest selling biscuit brand ‘Parle G’.  

Under the umbrella of super value offer, Parle G biscuit packs, Parle’s Wafers & Fulltoss will be offered along with Mango Sip Gold’s various SKUs.

Manpasand Beverages is India’s only pure play beverage company with a flagship brand, ‘Mango Sip’.

Peers
Company Name CMP
Nestle India 1352.05
Varun Beverages 429.75
Britannia Industries 4886.00
LT Foods 410.50
Hatsun Agro Product 1126.80
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