Manpasand Beverages and Parle Products will jointly distribute their respective brands in western markets, starting with Gujarat. As a part of this strategic tie-up, the Beverage major has introduced a new brand for Mango Sip ‘Mango Sip Gold’ which will be available along with the world’s largest selling biscuit brand ‘Parle G’.
Under the umbrella of super value offer, Parle G biscuit packs, Parle’s Wafers & Fulltoss will be offered along with Mango Sip Gold’s various SKUs.
Manpasand Beverages is India’s only pure play beverage company with a flagship brand, ‘Mango Sip’.