In a bid to boost international brand image, Radico Khaitan is planning to sell its premium products at more duty free outlets in different airports of the country. This will provide a perfect opportunity for the travellers to buy Radico brands at duty free prices.
Recently, the company started selling three of its premium brands -- After Dark Whisky, Morpheus Brandy and Magic Moments Vodka -- at the duty free outlets in the Delhi airport.
Radico Khaitan’s principal activity is to manufacture and market liquor in India. The company’s brands include 8PM Royale, 8PM Bermuda XXX, Contessa, Old Admiral VSOP, Black Cat and Whitefield. Its distilleries are located in Uttar Pradesh, Rajasthan and Andhra Pradesh.
