Persistent Systems provides social media analytics for ‘Satyamev Jayate’

09 Jul 2012 Evaluate

Persistent Systems has associated with Star India to provide social media analytics for Aamir Khan's pioneering, television show 'Satyamev Jayate'. A groundbreaking content filtering, ranking and tagging system (CFRTS) has been custom developed for the data analysis of Satyamev Jayate. The company has assembled an array of automated tools to parse the data and a user-interface for several hundred analysts to process messages for deep analytics. The result is a cluster-based analysis along with trend, demographics and sentiment analysis for each message.

Persistent Systems 'Big Data' team builds tools and accelerators for global enterprises that substantially reduce the effort required for building Big Data application. The company rapidly designed and implemented the entire analytics program and has handled the torrent of feedback in relation to the show.

Satyamev Jayate has caught the interest of the entire nation. It aims to shed light on important social issues faced by India, with intent to bringing about social awareness. Viewers are encouraged to share their opinions, personal experiences and suggestions in various ways - including SMS, IVR and online media. This has created a large volume of data that needs to be analyzed instantly and on a continuous basis.

This is the first time that viewer responses and sentiments are being tracked and analyzed on such a large scale in India. The data is being analyzed and delivered by Persistent Systems to Satyamev Jayate Team at Star India and Aamir Khan Productions in real time to understand the impact the show has on the governmental, social and, most importantly, the individual level.

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