United Breweries (UBL) has launched the iconic Dutch beer brand AMSTEL, a new International super premium strong beer in the Indian market. AMSTEL is a slow brewed and extra matured lager, internationally appreciated for its quality, and enjoyed in over 100 countries across the globe.
Named after the AMSTEL River in Amsterdam, the water of which was used in the production at the first AMSTEL brewery, AMSTEL is a light-bodied, easy to drink smooth beer, which has delighted consumers across the world and now it is set to cater to beer lovers in India.
The introduction of AMSTEL comes as an answer to the growing demand for a premium, strong quality beer in the Indian market. This launch brings another major imported brand into the UBL product portfolio, after the recent launch of Desperados, Dos Equis, Affligem, Edelweiss and Sol, increasing its brand touch points through an amazing collection of quality crafted international premium beers.
