Hindustan Unilever (HUL) is planning to launch traditional South Asian breakfast options such as khichdi, upma and pongal in a pronounced deviation from its earlier strategy to familiarise the Indian shopper with a more global menu, which included noodles and pre-mixed soups. The new products, made of millets such as jowar and bajra will be launched under its ayurveda brand Ayush.
The company will address some of the key barriers such as use of preservatives and health concerns around packaged foods that have led to the low consumption of such items in India.
Hindustan Unilever is India’s largest Fast Moving Consumer Goods Company with a heritage of over 80 years in India and touches the lives of nine out of ten Indian households.
