V-Mart Retail is planning to invest Rs 300 crore to double store count and treble its turnover to Rs 3,500 crore in the next five years. The company, which primarily operates in tier II, tier III and tier IV cities and follows a cluster-based model approach to expand, is planning to add more than 200 stores in the next five years to create network of 400 outlets.
Value fashion and lifestyle products retailer currently operates about 180 outlets in 14 states in India.
V-Mart Retail is one of the pioneers in setting up stores across various small Indian towns and cities. The company primarily operates in Tier-II and Tier-III cities, with a chain of ‘value retail’ departmental stores offering apparels, general merchandise and kirana, catering to the entire family.
